Cubicle at the End of the Universe: Social Media


Cubicle at the End of the Universe: Social Media


I wouldn’t consider myself a social media savant. Before I started this job, I didn’t know what a hashtag was, I had no idea how to really utilize Twitter, and Timeline set my blood boiling because I had to figure out how to use Facebook all over again. My photo-taking skills are atrocious, enough so that the idea of sharing them via Instagram frightens me. Don’t even get me started on Pinterest.

That all changed when I joined Team Del Rey, however. Well, not the Pinterest thing—that will probably never change. I mean, come on, my social media day is already filled with tweeting and posting statuses, so why would I add countless hours of looking through pictures to pin on a fake corkboard? Sorry, Pinterest rant over.

Being the voice behind Del Rey’s Twitter account and part of the Facebook team can be a bit daunting. I get to talk to thousands of people every day just by clicking “Send.” Luckily, Del Rey fans are some of the nicest folks I’ve ever had the good fortune to speak with…type with? Converse with. Let’s go with that. Therefore, I’m going to share the three best reader interactions we’ve had where social media played a role:

3. Meeting fans at NYCC

Meeting fans of our books in person is always a wonderful experience. This year’s New York Comic-Con was my first Con as an exhibitor, and I met tons of folks while working at the Del Rey booth. Everyone was absolutely delightful, and getting to talk to people who were so passionate about our authors and books made every long day completely worth it. There were several people, however, that not only came to talk to our authors, but to speak to Team Del Rey because they knew us from our social media accounts. A few folks actually came up to the booth and asked who “SP” was, and if that was the Logan who likes to talk about Dr. Who, and which one of us puts up the morning metal videos on Facebook (a job split between several people, by the way). It was great to meet some of the faces behind the Twitter handles, made even better by the later tweets saying how happy they were to finally see who we were. I look forward to meeting more of you at the next Con!

2. “Do you know Anne Groell?!”

I found out about a publishing event a few months ago via Facebook and decided to attend. While I was there, someone found out I worked at Del Rey and asked if I ever worked on A Song of Ice and Fire. I’ve been asked this several times, and the usual follow-up question is, “Could you ask George Martin questions X, Y, and Z for me?” I saw how excited this person was, and I geared up for the inevitable request. However, they floored me when they asked, “Do you know Anne Groell?! She’s amazing!” Anne is, of course, George’s extraordinary editor and one of the great people I get to work with here. But never in my whole life did I think I’d meet someone who seemed to be as big of a fan of the editor as the author. We chatted for a bit, and the inevitable did arise, just for Anne rather than George.

By the way, if you’re reading this, fan of Anne, she sends her gratitude and hopes that you’ll continue reading!

1. Harry Turtledove fan

Nachu Bhatnagar was a huge Harry Turtledove fan who unfortunately passed away from terminal cancer this past April. Before Nachu passed away, his friend Colton Yang used the reach of Reddit to ask for an advance copy of Turtledove’s latest installation in The War That Came Early series. One of our authors, Jason Hough, saw Colton’s request and sent it to us. Nachu received not only an advance copy of the book, but Harry also called Nachu so he could reveal how the series will end. Colton posted a video of when he gave Nachu the book, which you can view here. It can be easy to forget that there are actual people behind the handles, but this story helps to bring down the walls and put it all into perspective. This is by far my favorite story of the power of social media, books, and friendship, and I hope it inspires you, too.

Those are my top three reader interactions where social media played a part, and I hope you enjoyed them. We’d love it if you’d hop on Twitter (@DelReySpectra) or Facebook (www.facebook.com/DelReySpectra) and say hello! Happy reading!